Wednesday , December 22 2021

Orbita raises $ 9 million to develop conversation AI for healthcare

Orbit, which today offers voice-controlled voice and chatbot solutions for healthcare announced that it raised $ 9 million. CEO Bill Rogers says the funds will be used to expand the company's reach as it supports engagement and marketing in the life sciences market.

The demand for triaging technologies such as conversation bots has increased significantly with the increasing coronavirus pandemic, which is not surprising. Millions of patients wait at least two hours to find a provider. according to on a study published by the United States Centers for Disease Control and Prevention (CDC). Technology giants like IBM, Facebook and Microsoft have partnered with governments and the private sector to bring chatbot-based solutions and a number of startups to market. However, Orbita claims that its products are tailored for healthcare use cases.

Orbita's customers include well-known names such as the American Red Cross, Amgen, the Brigham and Women’s Hospital, the Cancer Treatment Centers of America, Cognizant, the Mayo Clinic and Merck. And Orbita says it lets all of its chatbots' information run past medical professionals, based on CDC guidelines. Agreements have also been made to provide access to content from trusted partners such as the Mayo Clinic, and the internal clinical team prioritizes the use of that content, which it claims to be "reviewed by leading institutions."

Orbita claims to have responded to an "unprecedented" number of requests from existing and prospective customers around the world related to COVID-19 in the past few months. A free chatbot was announced in March to automate symptom checking and answering questions using CDC content. More recently, the company has released additional features to meet the changing needs of the pandemic, including automated health monitoring for patients, employees, and other vulnerable groups.

With the OrbitaEngage platform from Orbita, customers can not only provide chatbots, but also voice search. This makes it easier to find doctors, medical locations, services and activities, as requests from call centers are routed away and patients are taken to virtual waiting rooms. OrbitaEngage performs search engine optimization and ensures that the content of the providers of assistants such as Google Assistant is formatted and findable. And it answers basic questions like "I have a rash on my arm, what should I do?" and "Are there pediatric otolaryngologists who are within 20 miles?"

Orbita also offers the world's first end-to-end, HIPAA-compatible, voice-controlled virtual assistant in OrbitaAssist, which enables patients and care teams to have hands-free communication with back-end analyzes, warnings and escalations, as well as electronic communication, to integrate health records. It was developed in collaboration with nurses and aims to avoid unnecessary bedside trips by confirming patient requests, fighting social isolation, and relaying patient and nursing requests. It also offers educational resources, surveys and assessment tools.


Orbita's complementary OrbitaConnect tool is a virtual assistant for the continuity of chronic care before, after and after the visit. Customers receive experience templates for health coaching, medication reminders, answering questions and reviews, and can provide virtual text, voice, or touch assistants for smart speakers, mobile devices, web apps, and other vectors. A flexible integration framework includes electronic health records, custom and third-party services, content health systems, and health dictionaries and onologies.

Customers who need a differentiated customization can tap Orbita Prototype, which tests conversation dialogs for voice and chat without code, which can be shared with project participants and end users. There is also Orbita Experience Designer, a drag-and-drop design tool with pre-built components that work with existing business systems, and Orbita Answers, a knowledge management framework for creating conversation apps that focus on answering questions.

Philips Health Technology Ventures led the financing round with HealthX Ventures and participated in Cultivation Capital and Newark Venture Partners. The round brings the five-year-old orbita from Boston to over $ 16.5 million.

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About Charlotte Polly Olsson

Charlotte Polly Olsson is a 53 years old personal trainer who enjoys relaxing, playing video games and cycling. She is generous and inspiring, but can also be very dull and a bit greedy.

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